8720 Stony Point Parkway, Suite 100 Richmond, VA 23235

You’ve worked diligently at the gym, putting in hours in spin class and lifting weights. You’ve also been thorough about following a healthy diet and keeping watch on your calorie intake. While all your effort and discipline have paid off in most ways, you probably still have one or two problem areas that remain defiant to all your attempts to achieve a sleek physique.

As the year winds down, many people’s thoughts turn to what they will do differently in the year to come. If your New Year’s resolutions revolve around fitness, but you are one of the many people who have accumulated pockets of body fat that are resistant to diet and exercise, you may be an excellent candidate for a non-surgical option called CoolSculpting® can help you get the shape you’ve been striving for, all with no need for stitches, incisions or a lengthy recovery process.

Coolsculpting Club

Do You Need CoolSculpting?
When you haven’t been able to achieve your desired results through fitness and nutrition alone, you may have trouble spots like your upper arms, thighs, buttocks, abdominal region, back, chin and neck. If unwanted fat has accumulated in one or more of these areas, even when you have reached an otherwise healthy body weight, it can feel like a frustrating setback to all the progress you’ve made toward your fitness goals.

CoolSculpting is based on a scientific principle called Cryolipolysis®, which comes from the realization that carefully directed cooling can freeze and kill fat cells without harming the skin or surrounding tissue. How does it work? CoolSculpting technology employs controlled cooling to precisely target and eliminate fat cells only in specific areas of your body. In the months following your treatment, your body will flush out the dead fat cells in a natural process, after which they’re gone for good.

The best part? CoolSculpting is FDA-approved and requires zero post-procedure recovery time. Since it is the No. 1 non-invasive fat reduction procedure in the world, with more than a million sessions having been performed, you can feel confident that it is a safe and effective treatment.

Who Is Qualified for CoolSculpting?
The CoolSculpting procedure is best for patients who want to remove unwanted fat from selective areas. If you’ve struggled with trouble spots despite putting in hours of effort, you’re not alone. Spot reduction is the idea that exercise can help you burn off fat from targeted parts of your body, and it’s a pervasive myth. Scientific evidence has proven time and again that it’s not possible to select which areas of your body lose fat and which do not, no matter how hard you work out or what exercises you do.

However, CoolSculpting has turned the tables and made spot reduction a reality. Now, you can safely, easily and permanently say goodbye to the muffin top that makes you embarrassed to wear a swimsuit, or the double chin that ruins all your selfies.

It’s essential to differentiate the CoolSculpting procedure from invasive surgeries such as a lap band or gastric bypass, which help overweight people shed significant pounds. The best candidates for the CoolSculpting procedure have already attained a healthy and stable body weight, but are dissatisfied with noticeable flab or bulges of fat in specific spots. CoolSculpting is also an ideal alternative for anyone who does not want to undergo a surgical fat-reduction procedure such as liposuction.

CoolSculpting Side Effects and Results
During the early stage of treatment, most patients report feeling pressure and intense cold; however, the area being treated generally goes numb within five to 10 minutes. You’ll also feel some pulling or pinching as a result of the suction from the device, but the process is otherwise tolerable. As with any procedure we perform at Richmond Surgical Arts, we will make every effort to ensure your experience is as comfortable as possible.

Because CoolSculpting is entirely non-invasive, many of our patients fall asleep, watch Netflix or respond to emails while their treatment is taking place. If you wish, you’ll be able to resume normal activities immediately following the procedure, including returning to work. The length of your CoolSculpting session and the number of treatments you will need will depend on your aesthetic goals, and we will determine those during an in-person consultation with you.

Typical side effects of CoolSculpting include temporary redness, swelling, bruising, tenderness, tingling and increased skin sensitivity. These issues generally resolve within the first week or so afterward. CoolSculpting does not have any of the common aftereffects associated with surgery, such as stitches, dimpling or scarring. There is also no need for anesthesia or pain medication, so you will be able to drive yourself home or back to your job after this in-office procedure.

CoolSculpting does not rely on any unnatural substances to help you achieve your toning and reshaping goals. The results appear gradually, which is excellent for anyone who prefers a discreet approach. You can expect to notice improvements approximately three weeks after your treatment, and will see the most notable outcomes after two months. However, your body will continue to flush out fat cells for up to six months.

Resolve to Reach Your Goals With CoolSculpting
After completing CoolSculpting treatments, you won’t have to significantly alter your routine to maintain your outstanding results. However, many patients do feel more inspired to follow a healthy lifestyle after realizing what their CoolSculpting treatments have done to improve their appearance. When your clothes fit better and you have experienced a boost in self-confidence, it often pushes you to pursue an even more intense diet and workout regimen in the future.

If you’re otherwise in good physical shape, yet you still struggle with problem areas, CoolSculpting may be the perfect catalyst to jumpstart your goals at the dawn of a new calendar year. Ready to put the flab behind you forever? Take the next step and schedule your CoolSculpting consultation with us today to achieve the best possible version of yourself in 2020.

Dr. Gregory T. Lynam

Dr. Gregory T. Lynam is Richmond's only board-certified plastic and maxillofacial surgeon. He has helped numerous people within the community tumor surgeries, breast reconstructions, and facial trauma surgeries.

Dr. Lynam was voted one of Richmond's "Top Docs" in plastic surgery and one of Richmond's "Best Plastic Surgeons to take you back 20 years" by Richmond Magazine in 2010. Additionally, he is known as an expert plastic surgeon on RealSelf and was honored as one of the Top 100 Doctors on RealSelf in 2013.

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